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The huge restaurant chains masquerading as independents
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I tested Rory Sutherland’s business advice
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The worst mistake to make on Dragon’s Den / Shark Tank
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Are metrics controlling your life?
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The mental tricks used to break the 2-hour marathon
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How much should you reveal to your co-workers
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Katy Milkman: “Here’s how to make exercise fun”
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Why fear won’t always persuade
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How these two marketers manipulate your music taste
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Can balsamic vinegar make beer better?
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88 out of 90 people fall for this bias. Do you?
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Will the UK’s social media ban backfire?
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Katy Milkman: Learn how to change habits in 39 minutes
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Were the 2018 Gatwick drones real?
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Do broken windows cause crime?
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“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller
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Enhanced Games: Did the $320m marketing stunt backfire?
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What makes a good logo?
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How peer pressure built a $5 billion fitness revolution
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Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”
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Why willpower alone doesn’t work
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Prof Wiseman: “This is how you spot a liar”
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Nir Eyal “Why These £39 Placebo Pills Actually Work”
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What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology
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Learn psychological pricing in 24 minutes
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Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant
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How this fraudster sold fake Scottish tea to the rich & famous
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Will Guidara: “Here’s how I built the world’s #1 restaurant"
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Can this “magic” number change your behaviour?
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Are we all just status-seeking monkeys?
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“These two words increased sales by 18%.” Robert Cialdini
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When you can’t stop seeing the thing you’ve just discovered
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The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
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Real-world examples of cognitive biases
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“This common pricing strategy is completely wrong!” Robert Cialdini
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Robert Cialdini: “This study on 6,700 websites proved my principle!”
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The Secret Behind KFC’s Success
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Why is it so hard to say no?
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The top 9 tips from 55 Nudge episodes in 2025
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The nudge that persuaded Aussies to stop speeding
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Don’t listen to this podcast
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Why We’re Irrationally Loyal to Amazon Prime
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Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
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Why Everyone’s Suddenly Drinking Aperol Spritz
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Five science-backed tips to become a better leader
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What Marge Simpson Can Teach You About Leadership
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Are leaders born or are they made?
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How did Guinness become Britain’s most popular pint?
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The Surprising Menu Psychology Behind Five Guys’ Success
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Why did Partygate Make Voters so Angry?
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How HubSpot’s CMO Uses AI: 4 Important Tips
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How sights, smells and sounds alter what you buy
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Is this famous team-building model wrong?
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Why (often) you're less productive in a team
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Why AI-generated content won't move you
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This small change can make a politician electable
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When Schiphol Airport shredded 400 squirrels (and why no one was to blame)
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Dissecting Zohran Mamdani’s winning marketing tactics
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Did I Get It Wrong? | Revisiting Priming
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‘New Coke’ and the marketing blunder of the century
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How your brain can reveal what you buy
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How this indie movie used psychology to beat Hollywood
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Why naming a dish “field-grown” doubled sales
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Three tricks Super Mario uses to keep gamers hooked
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This single text made girls 45% more likely to get vaccinated
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A surprisingly effective way to persuade (almost) anyone
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I debunked psychology’s greatest myth
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The surprising true story behind “the greatest ad ever made”
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Instagram failed until it made THIS simple change
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I tested this marketing guru’s advice. Was it a waste of time?
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A year-long happiness experiment: Try one new thing a week (did it work?)
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Learn 7 scientifically-backed marketing tips in 27 minutes
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Six eco-brands using psychology to sell
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Oliver Burkeman: “Most scholars worked for just 4 hours a day”
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Oliver Burkeman: “I stared at a painting for 3 hours straight”
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The most destructive ad campaign in history
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Louis Grenier’s Extremely Uncensored Take on Marketing
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One simple trick to improve your memory
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Will tips from a 102-year-old marketing book work in 2025?
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Can you implant fake memories?
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Elon Musk’s Controversial Interview Question
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Surprising truths about memory with Dr. Ranganath
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Should you trust your gut?
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“99.9% of ads are genuinely awful” Tom Goodwin
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7 marketing psychology tips you can apply today
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Tiny nudges that can drastically improve your life
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Introducing: Nudge Unit
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Why most bestselling business books are BS
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Can 10,000 hours of practice make you great?
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What sets top negotiators apart?
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Can you see the invisible gorilla?
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Francesca Gino Scandal: What Really Happened
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Can I fool veteran marketers with my AI fakery?
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The experiment every marketer should know
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The best of Nudge in 2024
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Every trick Steve Jobs used to persuade in 68 minutes
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I changed one sentence and got 20% more views
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This Harvard prof made my emails 3.5x better
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17½ persuasion tactics in 28 minutes
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I watched 300 TV ads: Here’s how they nudge you
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